Relationship between demographics and patient infographics of company guarantees on utilization of inpatient services

Budhi Setianto; Akas Yekti Pulih Asih; Agus Aan Adriansyah; Difran Nobel Bistara; Eppy Setiyowati; Nikmatus Sa'adah

doi:10.15562/bmj.v11i2.3118

Relationship between demographics and patient infographics of company guarantees on utilization of inpatient services

Budhi Setianto ,

Akas Yekti Pulih Asih ,

Agus Aan Adriansyah ,

Difran Nobel Bistara ,

Eppy Setiyowati ,

Nikmatus Sa'adah ,

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DOI: https://doi.org/10.15562/bmj.v11i2.3118 |
Published: 2022-07-04

Abstract

Introduction: Based on the low interest in inpatient visits by company insurance, only 11.4% of employees utilize inpatient facilities at CMH. This study aimed to find the relationship between demographics and infographics of company insurance patients on the use of inpatient services.

Methods: This study was conducted on 95 respondents from a customer's company. Ninety-five customers are divided into actual customers who have used inpatient services (58 people) and potential customers who have not utilized (37 people). The data is processed by grouping some between actual and potential customers and processed descriptively using a chi-square of several variables, including demographics and infographics.

Results: This study informs that the distance from home and the length of time known to the hospital did not affect inpatient care. At the same time, knowledge of cooperation and socialization of HRD influences the utilization of inpatient services. Repeated socialization and the hospital's proximity to HRD can cause more patients to visit and take advantage of inpatient services

Conclusion: In carrying out inpatient services, the company's role as a guarantor is very decisive in directing customers to CMH. Utilization of inpatient services is not influenced by distance from home and length of time with CMH but by customer knowledge regarding collaboration with CMH and socialization by HRD.

References

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Wibawa M. Penciptaan Infografis Transformasi Visual Garuda Di Media. 2020;5(2):60–6.
Kurniawan MS, Setyosari P, Ulfa S. Animasi Infografis Bahaya Merokok Mata Pelajaran Penjasorkes. JKTP J Kaji Teknol Pendidik. 2021;4(2):138–47.
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Sayed Soliman H. Customer Relationship Management and Its Relationship to the Marketing. Int J Bus Soc Sci. 2011;2(10):166–82.
Guntari C. Penerapan Strategi Crm (Customer Relationship Management) Berbasis Website Pada Rumah Sakit Umum Daerah Bayung Lencir. Universitas Brawijaya; 2020.
Sutrisno. Pengaruh Kualitas Layanan dan Costumer Relationship Management terhadap Kepuasan dan Loyalitas Pasien di RS Tingkat Dua TNI. JMM17 J Ilmu Ekon Manaj. 2015;2(2):27–41.

[1] Arigia MB. Infografis Sebagai Media Dalam Meningkatkan Pemahaman Dan Keterlibatan Publik Bank Indonesia. J Komun. 2016;8(2):120–33.

[2] Wibawa M. Penciptaan Infografis Transformasi Visual Garuda Di Media. 2020;5(2):60–6.

[3] Kurniawan MS, Setyosari P, Ulfa S. Animasi Infografis Bahaya Merokok Mata Pelajaran Penjasorkes. JKTP J Kaji Teknol Pendidik. 2021;4(2):138–47.

[4] Gebauer H, Gustafsson A, Witell L. Competitive advantage through service differentiation by manufacturing companies. J Bus Res. 2011;64(12):1270–80. Available from: http://dx.doi.org/10.1016/j.jbusres.2011.01.015

[5] Sulistiyo Soegoto D. Analysis of Product Differentiation Strategy and its Implications toward Position Advantage on Customer Retailer's Purchase Decision. 2018;

[6] Emaluta FHK, Isnalita I, Soewarno N. The Effect of Customer Relationship Management (CRM) To Customers' Loyalty and Customers' Satisfaction as Mediator Variables. J AKSI (Akuntansi dan Sist Informasi). 2019;4(2):59–63.

[7] Suhartono J, Cahyadi AV, Yunus D. Perancangan Aplikasi Customer Relationship Management untuk Meningkatkan Pelayanan pada Rumah Sakit St. Carolus. ComTech Comput Math Eng Appl. 2015;6(2):161.

[8] Sha TL, Nawawi MTNT, Rasyid RRR. Membangun Customer Relationship Management (Crm) Pada Usaha Ritel Pasar Tradisional Di Kota Tangerang Selatan. J Bakti Masy Indones. 2021;3(2):536–43.

[9] Hardjono B, San LP. Customer Relationship Management Implementation and its Implication to Customer Loyalty in Hospitality Industry. J Din Manaj. 2017;8(1):92–107.

[10] Sayed Soliman H. Customer Relationship Management and Its Relationship to the Marketing. Int J Bus Soc Sci. 2011;2(10):166–82.

[11] Guntari C. Penerapan Strategi Crm (Customer Relationship Management) Berbasis Website Pada Rumah Sakit Umum Daerah Bayung Lencir. Universitas Brawijaya; 2020.

[12] Sutrisno. Pengaruh Kualitas Layanan dan Costumer Relationship Management terhadap Kepuasan dan Loyalitas Pasien di RS Tingkat Dua TNI. JMM17 J Ilmu Ekon Manaj. 2015;2(2):27–41.

Relationship between demographics and patient infographics of company guarantees on utilization of inpatient services

Abstract

References

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